North America's leading clean beauty certification

You Made It Clean. We Make It Official.

CertClean gives your brand the trusted third-party certification that shoppers look for and retailers demand.

800+ Products Certified
50+ Brands Trusted
100% Independent & Rigorous

The Standard Behind Clean Beauty

The words “natural,” “organic,” and “clean” are largely unregulated in the beauty industry. Without a credible third-party standard, these labels can mean almost anything — and consumers are catching on.

CertClean is the independent certification that sets the record straight. Our health-first standards screen for carcinogens, hormonal disruptors, and hundreds of chemicals of concern — so your customers never have to wonder what’s really in the bottle.

Learn About Our Standards

How it works

Four steps to earning the certification shoppers trust.

1
Submit your products

Upload your product formulations through our secure portal.

2
We review your ingredients

Our team assesses every ingredient against CertClean’s health-first standards.

3
Certification & licence

Products that meet our standards earn the CertClean seal and licence.

4
Stand out on shelf

Display the CertClean seal on your packaging, website, and marketing.

Why brands choose CertClean

Health-first standards

We go beyond “natural.” Our standards screen for carcinogens, hormonal disruptors, and hundreds of chemicals of concern.

Credibility that converts

Shoppers say third-party certification is a top factor in buying decisions. The CertClean seal tells customers your products are independently vetted.

Retailer-ready

Retailers increasingly require third-party safety verification. CertClean certification gives your brand a competitive edge.

Trusted by leading clean beauty brands

These brands have earned the CertClean seal of approval.

Safer skincare is the
new standard.

Join the brands making it happen. Start your CertClean assessment today.

Get Certified